
IMPORTANT QUESTIONS 2,5 &10 MARKS OF PRINCIPLES OF MARKETING NEP SYLLABUS
Links 1st Chapter------------------------------------------------- Scope of Marketing • 1.2 Scope of Marketing | B.Com 1st Se... Importance of Marketing • 1.3 Importance of Marketing | B.Com 1... Concepts of Marketing • 1.4 Marketing Concepts & Evolution | ... Difference between Marketing and Selling • 1.5 Difference Between Marketing And ... Importance of Marketing Management • 1.7 Marketing Management: Meaning & I... Importance of Marketing Environment • 1.6 Marketing Environment: Meaning & ... 2nd Chapter --------------------------------------------------- Nature of Consumer Behaviour • 2.2 Nature of Consumer Behaviour | B.... Importance of Consumer Behaviour • 2.3 Importance of Consumer Behaviour ... Consumer Buying decision process • 2.4 Consumer Buying Decision Process ... Factors Affecting Consumer buying Behaviour • 2.5 Factors Influencing Consumer Beha... Importance of Market Segmentation • 2.7 Importance of Market Segmentation... Difference between Product Differentiation and Market Segmentation • 2.9 Difference Between Market Segment... 3rd Chapter------------------------------------------------- Importance of Product • 3.2 Importance of Product | B.Com 1st... Product Classification • 3.3 Classification of Product | B.Com... Explain Product Mix • 3.4 Product Mix: Meaning & Dimensions... Importance of pricing • 3.9 Significance / Importance of Pric... Product Life Cycle • 3.6 Product Life Cycle: Meaning & Sta... New product development process • 3.7 New Product Development Process |... Factors Affecting pricing • 3.10 Factors Affecting Price Of A Pro... Pricing strategies • 3.11 Pricing Policies And Strategies ... Branding, labelling and packaging • 3.5 Branding, Labeling & Packaging Co... 4th Chapter-------------------------------------------- Nature of Promotion • #4.2 NATURE / FEATURES OF PROMOTION F... Importance of promotion • #4.3 IMPORTANCE AND MEANING OF PROMOT... Communication process • #4.4 COMMUNICATION PROCESS AND MEANIN... Types of Promotion • #4.5 TYPES OF PROMOTION FOR B.COM 1st... Factors Affecting promotion mix • #4.6 PROMOTION MIX, FACTORS AFFECTING... Importance of distribution channel • #4.8 IMPORTANCE OF DISTRIBUTION CHANN... Types of distribution channel • #4.9 TYPES OF DISTRIBUTION CHANNEL FO... Factors Affecting Distribution Channel • #4.10 FACTORS AFFECTING CHOICE OF DIS... Types of logistics • 4.13 TYPES OF LOGISTICS FOR B.COM 1st... 5th Chapter------------------------------------ Social Marketing • #5.1 SOCIAL MARKETING CONCEPT FOR B.C... Online • #5.2 ONLINE MARKETING CONCEPT FOR B.C... Direct Marketing • #5.3 DIRECT MARKETING CONCEPT FOR B.C... Service Marketing • #5.4 SERVICE MARKETING FOR B.COM 1st ... Green Marketing Search Engine Marketing • #5.6 SEARCH ENGINE MARKETING FOR B.CO... Social Media marketing • #5.8 SOCIAL MEDIA MARKETING CONCEPT F... Email Marketing • #5.9 EMAIL MARKETING CONCEPT FOR B.CO... Live Vedio Streaming Marketing • #5.10 LIVE VEDIO STREAMING MARKETING ... Network Marketing • #5.11 NETWORK MARKETING CONCEPT FOR B...