Mayweather v Pacquiao: ‘fight of the century’ may justify the hype for once.

There are countless examples of how closely linked sport and money have become, but here in Las Vegas this week, the relationship has appeared too close for comfort. Such is the supercharged media frenzy over the so-called "fight of the century", and the ramped-up interest in events here in Nevada, this will be one of the most lucrative sporting events in history, generating an estimated half a billion dollars. Floyd 'Money' Mayweather is already the richest sportsman in the world. Now the American is set to earn another $200m (£130m) for this weekend's world welterweight title fight. Opponent Manny Pacquiao will have to be content with around $130m (£85m). And the Filipino is doing well outside the ring too, having recently signed new endorsement deals with the likes of Nike, Foot Locker, and Nestle.