Unit 4.2: Marketing Planning - IB Business Management

This short video will summarise the key concepts of Unit 4.2: Marketing planning as part of the IB Business Management syllabus. ~ Timestamps 0:00 Introduction 0:16 Marketing planning 1:02 Segmentation 2:47 Targeting 3:31 Positioning 4:11 Mass v niche markets 5:26 Differentiation & USP 6:15 BM study routine 6:45 More BM resources ~ SEE MORE Website: diplomaly.org Email: [email protected] WhatsApp: +852-8416-7287 (wa.link/lyd4ti) Book a free 1:1 consultation with Diplomaly to learn how we can help you master content, improve exam skills, and tackle the IA/EE. https://calendly.com/diplomaly-org/fr...

Unit 4.2: Marketing Planning - IB Business Management

Unit 4.2: Marketing Planning - IB Business Management

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