EXPLAINED: Average Order Value (AOV) & Lifetime Value (LTV)

Welcome to our latest YouTube video where I go into the important metrics that businesses must consider for their growth - AOV and LTV in social media marketing. Drawing from our years of experience executing paid ads for clients across various platforms, we have honed in on a set of principles that can help your business achieve significant growth. In this video, I will take you through the key concepts that have enabled Snowball Creations to achieve an average ROAS of 5.3x for our clients. We will discuss why AOV (average order value) and LTV (lifetime value of a customer) are crucial metrics to consider for any business looking to grow. You will learn how to calculate these metrics and the steps you can take to improve them.