JULYCOLUMN 줄라이칼럼｜24 F/W Seoul Fashion Week 서울패션위크

📍SHOW - 2/1(Thu) 13:00 @DDP '줄라이칼럼(JULYCOLUMN)'은 아트 앤 크래프트 정신을 바탕으로 디렉터들의 패밀리 헤리티지에서 영감을 받은 브랜드를 전개하고 있다 전통과정과 장인정신을 존중하며 현대 여성의 관심사를 소통하는 부티크 문화를 전개하는 줄라이칼럼은 과잉 생산을 절제한 가운데 전통 기법과 서양식 드레이핑을 결합해 시대를 초월하는 웰메이드 컬렉션을 선보이며 마니아층을 형성하고 있다 또한 아카이브 소재를 통한 데드스탁 컬렉션으로 낭비 없는 브랜드로 인식되고 있으며 헤리티지로 내려오는 아카이브를 시대와 환경을 고민해 재해석하며 베스트셀러 스타일로 주목받고 있다 July Column experimentally takes the creative minded professional woman’s lifestyle into consideration, celebrating them through collections that encompass every angle of the multi-faceted lives of women Fashions that are targeted for a specific clientele which usually are only available in an environment of extreme exclusivity are made more approachable through July Column’s tireless effort to establish respect for tradition, process, and craftsmanship The boutiques made-to-order production model achieves an exclusive and personal experience for the clientele, through long term communication and deep understanding of the modern women’s lifestyle The sister creative directors of Julycolumn, SOOY and JAY spent their adolescent living and studying in London, respectively earning their degree then masters at Central Saint Martins and London College of Fashion Now based in Seoul, Korea, July Column maintains its aesthetics which originated from an art studio in East London and inspired by the spirits of ‘Arts & Crafts Movements’ of the 19th century Britain The designs hero effortless femininity, celebrating the construction of the garments through knowledge of Korean traditional disciplines and techniques July Column introduces collections that challenge the current consumption model by blurring the lines between classic and contemporary designs with meticulously crafted items, creating a conscious self expressive wardrobe that is experimental but thoughtful of the modern woman #줄라이칼럼 #JulyColumn #서울패션위크 #Seoulfashionweek #SFW #2024SFW #서울패션위크2024FW #SFW24FW #fashionweek #fashionshow #fashion #K_fashion #seoul #DDP #에스팩토리