Central Pacific Bank - “Going Beyond” (:30)

In celebration of Central Pacific Bank’s 65th anniversary, we conceived and produced this TV spot which honors the values and legacy of the bank’s founders: Nisei World War II veterans. It shows how CPB continues to create opportunities for families and businesses. We also developed the new tagline, “Going Beyond,” which speaks to Central Pacific Bank’s commitment to going above and beyond to make a positive difference in people’s lives.