How Afterpay Hooked a Generation on Debt

Head to https://betterhelp.com/infiniteltd to get 10% off your first month with our paid partner, BetterHelp. Therapy can be a meaningful space to reflect, grow, and create positive change in your life. In the early 2010s, millennials entered the consumer economy deeply scarred by the 2008 financial crisis. Terrified of high-interest credit cards and traditional debt, they wanted to spend money but refused to use the banking system. Recognizing this massive generational friction, a 24-year-old entrepreneur named Nick Molnar and former investment officer Anthony Eisen created a solution that would fundamentally rewire global retail: Afterpay. 🎬Video Credits: Narrators - Cam Editor - Markus Writers - Jul Audio - Lyz Chapters: 0:00 Intro 1:27 The Millennial Credit Rejection 6:54 Inventing The Pay In 4 Mechanic 9:19 The Gamification of Retail Spending 12:06 The Invisible Toll of Micro-debt 14:27 The Regulatory Ghost 18:07 The Pandemic Euphoria 20:22 The Perfect Escape 21:54 The Reality Check 24:22 Conclusion