[MAD STARS 2023 Winners] The Grand Prix of the Year: Unbranded Menu

No brand, just imagination. That's how Unbranded Menu by Leo Burnett Group Manila and McDonald's made customers hungry and happy. All they had to do was take a screenshot of the virtual food, post it online with #ThisIsMcDonalds, and get a free coupon for the real thing. The campaign was a huge hit. It also won the Grand Prix of the Year in the P&S Stars at MAD STARS 2023. Unbranded Menu is a fun and tasty challenge for gamers. 🎮 Credits Work | Unbranded Menu Advertising Agency | Leo Burnett Group Manila Advertiser & Client | McDonald's Award | 2023 Grand Prix of the Year (P&S), Grand Prix in Brand Experience & Activation Stars, Gold in Social & Influencer Stars, Gold in Strategy Stars, Gold in Media Stars, Silver in Direct Stars, Silver in Media Stars, Bronze in Media Stars Country | Philippines Read more 👉 https://bit.ly/48jL2wl MAD STARS is the ultimate showcase of creative excellence from around the world. You will love these amazing works that will inspire you. You have unlimited access to our entire archive online at no cost. It’s time to explore and discover. Click the link in bio and enjoy. 🔗😍 . . . . #madstars #madstars2023 #madstars2023awards #winningwork #idea #P&S # UnbrandedMenu #ThisIsMcDonalds #CreativeExcellence #LeoBurnettManila #McDonaldsPhilippines #McDonalds #Philippines #creativeideas