Nike - "Find Your Greatness" The Complete Film Campaign

This video contains the entire film campaign for the Nike "Find Your Greatness". It is not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on their own terms, to set and realize personal goals and achieve their own defining moment of greatness. That’s the insight behind Nike’s "Find Your Greatness" campaign, a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport, launched just as the world focuses on the best of the best. The campaign focused on identifying with your everyday athlete. The majority of Nike's consumers don't compete in the Olympics; they are high school basketball players, morning joggers, cyclists, and swimmers. Nike made an amazing and inspirational video about average athletes pushing the limits and finding their own greatness, then they used social media to share the video and engage their consumers. This one video had more than 4 million views, and Nike's campaign was featured in the media almost as much as Adidas was during the Olympics. Nike has a great history of gatecrashing major sporting events with ambush marketing. In the London 2012 Olympic Games, Visa, Mcdonalds and Adidas paid $155 million for its official London 2012 sponsorship.However, Nike was not an official sponsor, but they were very smart launched an advertising campaign under the slogan “Find your greatness.” use “ambush marketing” to confuse audience they were the official sponsor. “Find your greatness” featuring everyday athletes competing in places around the world named London (but without showing the real London or referring to the Olympic games), a one-minute video result in Nike’s YouTube channel was bombarded with visitors. Ambush marketing is very easy to make audience to associate Nike with the London 2012 Olympic Games and misunderstand Nike is the official sponsor. Did you ever confused Nike were the official sponsor in 2012 Olympic Games? NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.