Sunny Lu Explains How Blockchain Can Drive Sustainability Through Rewards and Incentives

To drive effective action on #sustainability, we must empower users by giving value to individual actions & data. With Boston Consulting Group & their vast client network, #vechain is building 'blockchain biospheres' - cross-industry ecosystems that actively reward participation. These ecosystems borrow from the academic concept of 'nudge theory' - using incentives to drive positive social outcomes. #vechainthor is building a world that empowers individuals to create collective change. Our #blockchain is the backbone of tomorrow's world. Come build the future of sustainable action on vechain. Read more about our approach: https://www.vechain.org/assets/whitep...