PAC-MAN - 40th Anniversary: Join the Pac Trailer

The partnership between Bandai Namco Entertainment and PETROL has been forged and strengthened through countless launches, and years of partnership as their media and social media AOR. When an opportunity arose to take PAC-MAN in a decidedly more modern and relevant direction for the 40th anniversary, PETROL was the first choice. In our hands, a retro legend gained a true Gen Z and Streetwise feel without losing any signature style. This trailer complements an overall campaign refresh with lifestyle and product photography used for licensing campaigns.