How To Get Customers To Spend More On Your Website?

Raising AOV (Average Order Value) is one of the biggest levers you can pull to make your business more profitable. It gives us room to acquire customers profitably. Here’s a rule of thumb, (2× CAC + COGS) should be below your AOV. In our case, that math only works if AOV is above $120. That’s why we are building bundles that cost $150 - $200 so that we can be profitable, spending money on ads to acquire a customer Ask me how I know. I’ve burned plenty of money learning this the hard way.