Financial Analysis - Why managers and Investors are obsessed with EBITDA?

The aim of most of consulting projects is to increase EBITDA. This is also the very first thing that investors, analysts and managers look at. Today I will explain you why it is so important. This movie is a part of my new on-line course Finance & Accounting for Management Consultants and Analysts: http://bit.ly/EssentialFinanceAccounting so check it to get access to all the practical tips that will help you use KPIs to understand and manage businesses, motivate people and create value Check also my other movies : 1. Essential Finance & Accounting for Management Consultants and Analysts – presentation: https://www.slideshare.net/AsenGyczew... 2. Modeling Capex and Depreciation in Excel:    • Financial modeling – how to model in Excel...   3. Modeling Working Capital in Excel:    • Financial modeling in Excel - Working capital   4. Modeling Retail business model in Excel:    • How to model in Excel Retail business - Fi...   5. How to model revenues in consumer goods:    • How to model revenues of consumer good bus...   6. How to model fixed and variable costs in consumer goods / FMCG:    • How to model  fixed and variable productio...   7. How to model gross margin in consumer goods / SMCG:    • Consumer Goods Financial Model in Excel – ...   8. Division of costs by types:    • Division of costs by types – what it is an...   9. Division of costs by stages:    • Division of costs by stages – what it is a...   10. Why EBITDA is so important: