VW goes back to its brand identity | DW News

We speak to VW Brand CEO Thomas Schäfer about changing its design and marketing strategy to de-emphasize the difference between Internal Combustion Engine cars and E-vehicles as competition in the sector intensifies. For more news go to: http://www.dw.com/en/ Follow DW on social media: ►Instagram:   / dwnews   ►TikTok:   / dwnews   ►Facebook:   / deutschewellenews   ►Twitter:   / dwnews   Für Videos in deutscher Sprache besuchen Sie:    / dwdeutsch   Subscribe: https://www.youtube.com/user/deutsche... #VW #IAA