Using Data, Analytics and Segmentation to Drive Marketing Strategy

Introducing our featured speaker Jessica Lyn Zall of our October 23 Analytics Leadership Forum, Jessica serves as the Senior Vice President and the Global Head of Marketing & Communications at Capitolis. She has over 18 years of experience in developing and managing comprehensive marketing and investment services initiatives and teamed with industry-leading investment management and financial technology firms including Thomson Reuters, J.P. Morgan, Envestnet, BNP Paribas, and Fidelity. In this video, Jessica shared her best practice as a leader in global marketing and communications strategy about how to use data analytics to drive marketing strategy. What you can learn from her talk: 🔸 How data-driven marketing optimizes the brand and product communications based on customer information to predict their needs, desires, and future behaviors; 🔸 How data-driven insight helps develop personalized marketing strategies for the highest possible return on investment (ROI). This video is part of the recording of the Analytics Leadership Forum event powered by FocusKPI. Inc (  / focuskpi  . Read blogs about related topics: https://focuskpi.com/insight/ #analytics #focuskpi #marketing