Why Nintendo's New Prices are Essentially Highway Robbery

The September 12th, 2025 Nintendo Direct presentation revealed a lot of new release dates, plenty of DLC, and even a few new game announcements, which is great...until you take a careful look at these prices. $70 re-releases of Mario Galaxy 1 + 2, a nostalgia bait rogue-lite DLC pack for Donkey Kong Bananza that inflates the price for the full experience to $90, tons of new Amiibo ranging from $30 to $50 each, and--worst of all--a $100 plastic stand for the Switch 1 & 2 that looks like the Virtual Boy. Pokemon Legends ZA lands on Switch 2 for $70 with an additional $30 DLC pack in Pokemon ZA Mega Dimension. Kirby's Air Riders lands at $70 as well along side two of Nintendo's most expensive Amiibo to date at $50 each--a total package of $170. Metroid Prime 4 Beyond adopts a similar strategy with a $70 price tag for the game, and the release of three Amiibo that cost an additional $100 for all three--again $170 total. If you're a Nintendo fan and you plan to get every first-party Nintendo release slated for 2025, be prepared to shell out $870!!! Talk about highway robbery 0_0; In their attempts to push Nintendo as a "luxury brand", Nintendo of Japan President, Shuntaro Furukawa, and Nintendo of America Vice President, Doug Bowser, are launching a full on weaponized nostalgia assault on diehard Nintendo fans. While many fans will be happy to reward Nintendo leadership's questionable business decisions, it's only a matter of time before they alienate their biggest supporters and price out potential new players.