After commercial with Ronaldo, Messi, Mbappé and Vinicius: 'Lego is doing this very cleverly'

Anyone who opened their social media on Thursday could hardly miss it: the new Lego commercial. Targeted at the World Cup, and featuring some big names. Cristiano Ronaldo, Lionel Messi, Kylian Mbappé, and Vinicius Júnior were busy with the famous building blocks. Sports marketer Tijn Joosten sheds light on the campaign. Subscribe here for free: http://bit.ly/AbonneerTelegraaf At De Telegraaf, you will find the latest news from home and abroad. You will learn everything about entertainment, crime, money, traffic, and royalty. Check out the Telesport channel for all the latest sports news:    / @telesport300   More from De Telegraaf? Follow us on: Website: https://www.telegraaf.nl/ TikTok:   / telegraaf.nl   Instagram:   / telegraaf.nl   Facebook:   / telegraaf   X: https://x.com/telegraaf #TELEGRAAF #LEGO #FOOTBALL #MESSI #RONALDO #MBAPPE #VINICIUS