Terry Lundgren on the importance of understanding your community to succeed in local sales

Terry Lundgren on the importance of understanding your community to succeed in local sales

Macy's CEO Terry Lundgren speaks at NAA mediaXchange 2013. The head of one of the nation's great retailers -- and a company that has made its own transformation -- offers his perspective on the future of retailed and how U.S. consumers will shop in the 21st centure.

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