Peter Weedfald keynote presentation at Channel IQ 2014 summit

Peter Weedfald is president of Gen One Ventures, a sales, marketing, branding and digital enhancing company. He is also author of Green Reign Leadership. Peter addresses several hundred industry leaders on "what consumers really want and how to ensure you give it to them in the POST DIGITAL economy." Peter also positions the new Econo-ME through the "Force of Five." He also discusses creativity and relevancy to advertise/market to consumers now empowered 24 hours a day through the first inch of a piece of glowing glass.