THEORIES OF MOTIVATION | UGC NET PAPER 2 COMMERCE AND MANAGEMENT | BY KANISHKA MAM
Title: Motivation Theories in Detail | UGC NET Commerce & Management | MBA, BBA, B.Com, M.Com Description: 🚀 Understanding Motivation Theories is crucial for UGC NET Commerce & Management, MBA, BBA, B.Com, and M.Com students! In this video, we provide a detailed explanation of motivation theories, covering both content and process theories that are essential for exams, business studies, and management applications. 📌 Topics Covered in This Video: ✅ Content Theories of Motivation (What Motivates People?) Maslow’s Hierarchy of Needs – Five levels of human needs (physiological, safety, social, esteem, self-actualization). Herzberg’s Two-Factor Theory – Differentiates between hygiene factors (prevent dissatisfaction) and motivators (increase job satisfaction). McClelland’s Theory of Needs – Explains how achievement, affiliation, and power drive motivation. Alderfer’s ERG Theory – Modifies Maslow’s hierarchy into Existence, Relatedness, and Growth needs. ✅ Process Theories of Motivation (How Motivation Works?) Vroom’s Expectancy Theory – Motivation depends on effort, performance, and reward expectations. Adam’s Equity Theory – Motivation is influenced by fairness in effort and reward comparisons. Locke’s Goal-Setting Theory – Setting specific, challenging goals improves performance. Skinner’s Reinforcement Theory – Behavior is shaped by reinforcement (rewards and punishments). ✅ Other Important Motivation Theories: Douglas McGregor’s Theory X & Theory Y – Contrasting views of employees: X (need control), Y (self-motivated). Taylor’s Scientific Management Theory – Focuses on efficiency and monetary incentives. Bandura’s Self-Efficacy Theory – A person’s belief in their ability influences motivation and performance. 📌 This video is essential for students preparing for UGC NET (Commerce & Management), MBA, BBA, B.Com, and M.Com, as well as professionals and educators looking to understand organizational behavior, HRM, and employee motivation. 🎯 Why Watch This Video? ✔️ Clear explanations of key motivation theories ✔️ Exam-focused insights for UGC NET, MBA, and competitive exams ✔️ Real-world applications in business, HR, and management ✔️ Perfect for students, educators, and professionals 📢 Don’t forget to LIKE, SHARE & COMMENT if you find this video helpful! 🔔 SUBSCRIBE for more educational content on Commerce, Management, and Business Studies! #MotivationTheory #UGCNETCommerce #UGCNETManagement #MBA #BBA #BCom #MCom #OrganizationalBehavior #HumanResourceManagement #BusinessStudies #ExamPreparation #GoalSetting #EmployeeMotivation UGC NET JRF management and commerce
