#SecretsSelfmadeBillionaires 0991 Richard Desmond from Drummer to Porn Magazine to TV 8 Lessons

Richard Desmond said he had a very fat and lonely childhood after his dad lost all his money and his parents divorced. At age 14, he dropped out of school to be come a drummer. He is constantly reinventing himself and constantly reeducating himself. His biggest success was when bought Channel 5 for £103m in 2010 and sold it for £450m four years later. His lucky break came in 1983 when he obtained UK license for Penthouse Magazine, which also landed him the name Porn Baron. Soon, he was not happy being a Porn Baron and ventured into more respectable publication like OK Magazine, which concentrates on celebrity gossip. After he bought Express Newspaper he embarked on a ruthless cost-cutting plan of £14 million. In the dawn of the Digital Age, he was smart enough to sell most of his media empire for huge profits. Finally, he wrote an autobiography in which he detailed the secrets of his success, which can be summarized into 2 points. First , for every conservation, there is a sale, only the winning counts. Second, his books is a masterclass on how to lie your way to the top.