The EBITDA Trap What DSOs Really Look For When Valuing Your Dental Practice

EBITDA is one of the most talked-about numbers in dentistry—but many practice owners misunderstand what it really means and how it impacts the value of their practice. In this episode, Dr. Frank Clayton breaks down the financial metric that private equity firms and DSOs use to evaluate dental practices. You’ll learn how EBITDA differs from collections, why DSOs focus on margins, and what factors actually drive practice valuations—from revenue mix and associate doctors to operational systems and growth potential. Whether you plan to sell to a DSO someday or remain independent for the long haul, understanding how investors analyze your practice can help you build a stronger, more valuable business. With over 30 years of dental industry leadership, Amplify360 drives sustainable, profitable growth by combining comprehensive marketing with practice diagnostics and growth services. Learn more at amplify360.com.