Why Ken Fisher Hates Annuities? Does He Really?
Does Ken Fisher really hate annuities or he is a master marketer? Based on his business model and his advertising strategy, one can tell how Ken makes his money. What Fisher likes about annuities is his annuity conversion program, which buys folks out of their annuity surrender fees if they become long-term clients. The penalties incurred to liquidate are amortized against quarterly advisory fees. The chairman, CEO and founder of Fisher Investments, managing $65 billion in client assets, has been Forbes’ “Portfolio Strategy” columnist for more than 30 years and is the author of 10 financial books, including four New York Times bestsellers. In the early 1970s, he developed the price-to-sales ratio. More recently, Fisher has been incensed over what he calls too-good-to-be-true promises made by annuity salespeople. They mislead customers to believe they’re buying a smooth, high return on a “safe” investment, but what they in fact receive in income stream is a return of their capital, Fisher maintains. On top of that, folks fail to read their lengthy, complicated annuity contracts. Fisher kicked off his buyout program in 2012, a year before he launched the “I Hate Annuities…” ad campaign. He now has 15 annuity conversion counselors and plans are to expand the team. For more information on annuities with contractual guarantees and preservation of principal visit https://stanekinsurancesolutions.com #kenfisher #whykenfisherhatesannuities Tags kenfisher, kenfisherhatesannuities, annuity, annuities, fixed annuities