Gamification can make #sustainability more appealing - Sunny Lu - #shorts #vechain

🤔 Is sustainability an afterthought for most people? In a world where people have immediate needs, it is difficult for them to consider making trade-offs that may affect their survival in favour of sustainable practices. How can this be solved? VeChain plans to "attract, educate and incentivize." CEO Sunny Lu explains how gamification can make sustainability appealing to the average person. This makes sustainability more accessible and provides tangible benefits for those facing immediate challenges. The goal is to make sustainable practices appealing and beneficial to everyone 🌱🌏.