Sneaky Ways Fast Food Chains Get You to Spend More Money
Fast food. Like the name says, it’s fast, it’s convenient and with dollar menus; easy on your wallet. Or at least, it used to be! Fast food is getting more expensive. Take burgers for example. Hamburger prices at fast food joints have climbed 54% over the last decade to roughly $6.95, according to Datasenntial. Here are 3 sneaky ways fast food chains get you to spend more money. Take it from industry experts Insider, Bloomberg and Taste of Home spoke with. Fast food restaurants want you to see the big picture. Unlike a fine-dining restaurant menu, fast food menus are loaded with pictures and options and categories. But the prices are very small. Items that cost more are usually the biggest and on the left side where you start reading. Menu engineers get rid of the zeros at the end of prices so that we’re not thinking about spending money. If something is $10.00, most fast food chains will make it $10. The idea is that the extra numbers make us think of how much the meal actually costs, according to a study by Cornell University’s School of Hotel Administration. Fast food restaurants make more money when customers add-on to what they ordered. More cheese? Make it a supreme? Soda with the meal? You got it! Especially since Insider reports soda has a higher profit margin that burgers, which is why chains do everything they can to sell you a drink with your meal. It’s not magic, it’s marketing. The only magic fast food chains perform is making our wallets shrink, and waistlines expand! Subscribe to our channel: / buzz60 Buzz60 is designed for the way we live now. Short, quirky video snacks that are a little sassy, and always smart. Buzz 60 -- and the Buzz60 channel on YouTube - produces all kinds of news video clips for web viewers who want more than just repurposed content. Our team is a diverse group of video journalists with dozens of Emmy awards, an authentic sense of humor, and a mandate to connect with viewers every day. Like us Facebook: / buzz60 Follow us on Twitter: / buzz60 Add us to your Circle on Google+: http://bit.ly/12nIt6n
