Part-1। Pharma marketing management 8th semester important questions। Short & Long questions।
Hey! My name is Shahruddin Khan Today In this video I provide Pharma Marketing management B Pharm 8th semester important questions : Short & long questions with solution pdf. (Part-1) Check other subjects Important questions of B Pharm 8th semester 👇 • B Pharm 8th semester important questions Download pdf notes📝 of this video 📸 👇 • Pharmacy wala App Download Problem..!! 💥 Copyright disclaimer under section 107 of the copyright act 1976, allowance is made for ”fair use” for purposes such as critisism,comment ,news reporting , teaching,scholrship and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational and personal use tips the balance in favor of fair use. Follow on Instagram:- (Personal) / shahruddinkhan921 Follow on Instagram:- (Channel) / pharmacy_wala / Like Facebook Page :- https://www.facebook.com/profile.php?... ___________________________________________ Join Telegram channel link 👇 •●◉✿Pharmacy wala✿◉●• It is official telegram account of Pharmacy wala channel (shahruddin khan) Join this. https://t.me/pharmacywala15M Join whatsapp group👇 https://chat.whatsapp.com/ElxPp2Dt1a6... ____________________________________________ #importantquestions #marketing #biostatistics #research #bpharmacy #8thsemester #syllabus #importantquestions #exam #social #prevention Unit-I Marketing: Definition, general concepts and scope of marketing, distinction between marketing & selling. Marketing environment. Industry and competitive analysis. Analyzing consumer buying behaviour and industrial buying behaviour. Pharmaceutical market: Quantitative and qualitative aspects; size and composition of the market; demographic descriptions and socio-psychological characteristics of the consumer; market segmentation & targeting. Consumer profile; Motivation and prescribing habits of the physician; patient's choice of physician and retail pharmacist. Analysing the Market; Role of market research. Unit-II Product decision: Classification, product line and product mix decisions, product life cycle, product portfolio analysis; product positioning; New product decisions; Product branding, packaging and labeling decisions, Product management in pharmaceutical industry. Unit-III Promotion: Methods, determinants of promotional mix, promotional budget; An overview of personal selling, advertising, direct mail, journals, sampling, retailing, medical exhibition, public relations, online promotional techniques for OTC Products. Unit-IV Pharmaceutical marketing channels: Designing channel, channel members, selecting the appropriate channel, conflict in channels, physical distribution management: Strategic importance, tasks in physical distribution management. Professional sales representative (PSR): Duties of PSR, purpose of detailing, selection and training, supervising, norms for customer calls, motivating, evaluating, compensation and future prospects of the PSR. Unit-V Pricing: Meaning, importance, objectives, determinants of price; pricing methods and strategies, issues in price management in pharmaceutical industry. An overview of DPCO (Drug Price Control Order) and NPPA (National Pharmaceutical Pricing Authority). Emerging concepts in marketing: Vertical & Horizontal Marketing; Rural Marketing; Consumerism; Industrial Marketing; Global Marketing.
