Warren Buffett Explains Characteristics of a Great Company

Warren Buffett's strategy for picking winning stocks starts with evaluating a company based on his value investing philosophy. Buffett looks for companies that provide a good return on equity over many years, particularly when compared to rival companies in the same industry. He adds that In order to be successful, a company must have a definite moat, aka a competitive advantage that allows it to maintain pricing power and better than average profit margins. Warren Buffett Explains Characteristics of a Great Company