Qualitative Data Analysis with NVivo - Chapter 5 Overview

This chapter introduces the methods for incorporating and analysing non-textual data, specifically pictures, audio, and video files, within the NVivo software. It outlines the benefits and potential drawbacks of using multimedia data in qualitative research, emphasising the importance of a strategic approach to their integration. The chapter details various techniques for importing, managing, coding, and linking these file types, alongside associated logs and transcripts. Furthermore, it explains how to query and export non-textual data, enabling researchers to explore and present their findings effectively alongside traditional textual analysis. NVivo is the leading software for qualitative data analysis, allowing you to organise, analyse and visualise your data. About The Queen of NVivo: As a world renowned research expert, Dr Jenine Beekhuyzen OAM has more than two decades of software experience with hundreds of university, government and corporate clients with NVivo 4ed. Having published 70+ international peer review journal publications and supervising many doctoral students to completion, Jenine is driven by research, practice, and impact. Her book, Qualitative Data Analysis with NVivo, published by SAGE Publications, is available now. Work with Jenine to: Gain quick insights into what feels like an overwhelming amount of data. Get organised early in your project for better analysis and reporting outcomes. Confidently report on your results. Download her brochure and book a workshop today: https://www.jeninebeekhuyzen.com/s/Je... Learn more with the Queen of NVivo:    • Learn with the Queen of Nvivo   Read Qualitative Data Analysis with NVivo Today: https://au.sagepub.com/en-gb/oce/qual... Connect: Official Website: https://www.jeninebeekhuyzen.com/ LinkedIn:   / jeninebeek