Insurance Facebook Ads 2025: Lead Generation, Compliancy, & Special Ad Category Update
💥Special Ad Category UPDATE➞ BIG Meta Update For Insurance Agent and Facebook Ads For 2025 If you’re an insurance agent running Facebook Ads (or plan to), this update is a must-know to keep your campaigns compliant and effective. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ⏰ Timestamps ⏰ 0:00 - Intro 2:44 - What is Special Ad Category 6:41 - What You Can and Can Not Control in Your Campaign 13:49 - Information You Can Collect 16:15 - Strategies to Optimize Your Account and Attract High-Quality Leads 32:18 - Summary and Takeaways 33:28 - Outro ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Whether you are running Facebook ads now or may in the future, it’s imperative that you understand how to navigate the Meta Special Ad Category. If you’re not following the 2025 Meta Special Ad Category update and utilizing the most up to date strategies, you could be wasting ad spend—or even worse, risk getting your Facebook ad account banned! In this video, I’ll share the latest Meta advertising changes and proven strategies to keep your account compliant while generating high-quality insurance leads. 🚨And not only do your ads need to be compliant, but it also changes what information you can ~and can NO LONGER ~ collect on your form or landing page. I’ll cover: ✔️ What the Special Ad Category means for agents (updated in March 2025) ✔️ How targeting & campaign setup has changed (placements, audience restrictions & more) ✔️ What data you can & cannot collect on lead forms & landing pages ✔️ How Meta’s algorithm actually works—and how to reach the right audience despite limitations ✔️ Compliant and current strategies to generate high-quality insurance leads ⭐️ Plus: Insider info straight from Meta—so you’ll get the most accurate, up-to-date guidance on compliance and best practices.ons Spoiler: These changes could actually benefit ethical agents by filtering out low-quality ads and increasing trust. Time to adapt, stand out, and scale smarter. __________ ⚡️ (FREE Lead Training) How To Generate Your Own Exclusive Insurance Leads That Self-Schedule: ➡️ https://tinyurl.com/free-lead-training 🎯 The ultimate lead generation course for Insurance Agents: Insurance Click To Close ➡️ http://tinyurl.com/9w439e8x 🌊 Learn more about Shauna and Social Waves Media: https://socialwavesmedia.com/ _________ Stay Connected: Instagram➞ / shaunathoresen Facebook➞ / makingsocialwaves ➡️ / @shaunathoresen _________ Who is Shauna? Shauna is a seasoned Social Media and Lead Generation strategist, who established Social Waves Media in 2017. Her mission is to guide clients in generating ideal leads, streamlining the customer journey, and boosting conversion rates. Shauna's expertise lies in empowering Insurance Agents to autonomously generate their own exclusive leads via Meta platforms (Facebook and Instagram) Advertising. She equips agents with the skills to achieve self-sufficiency in generating exclusive leads, complete with self-scheduled appointments. 🌊 Learn more about Shauna and Social Waves Media ➡️ https://socialwavesmedia.com/ #FacebookAds #MetaAds #SpecialAdCategory #InsuranceLeads #InsuranceMarketing #InsuranceAgents #Medicare #ShaunaThoresen __________ 🩵 Thanks for watching this video! I love reading comments and answering questions. To learn more about lead generation and online marketing, subscribe here: / @shaunathoresen
