Bud Light Sales Down 10% After Right-Wing Boycott Over Campaign With Transgender Influencer

Bud Light Sales Down 10% After Right-Wing Boycott Over Campaign With Transgender Influencer

A conservative boycott of Bud Light products after parent company Anheuser-Busch Inbev hired a transgender influencer for a TikTok advert has hit the company where it hurts: Sales in the U.S. were down 10.5% in the second quarter, the company reported Thursday, “primarily due to the volume decline of Bud Light.” READ MORE: https://www.forbes.com/sites/maryroel... Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership... Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter:   / forbes   Forbes Video on Instagram:   / forbes   More From Forbes: http://forbes.com