Over 200 copycats?
Meet the genius behind Dubai’s most famous chocolate! FIX Dessert Chocolatier founder Sarah Hamouda shares her journey, secrets to virality, and how she created #dubaichocolate as a FIX for her pregnancy craving. 🍫✨ Subscribe to start building the life you want! 👉 / @moniifybusiness 00:00 Intro 00:46 How Dubai Chocolate deals with fakes and imitations 02:08 Remembering when Dubai Chocolate FIX went viral 04:52 FIX became a global sensation so why did panic set in? 07:22 When Sarah realized FIX’s popularity was more than a fleeting moment 08:20 Nearly 30,000 people tried to place an order in one hour! 10:00 How did Sarah deal with the unprecedented demand? 11:33 What advice would Sarah give to a new business going viral? 13:42 Building an enduring brand 14:51 The most copied product in the world 15:58 Trademarking FIX 16:31 Encouraging small businesses to try their take 17:20 Top three tips to create a viral brand with a $500 marketing budget 18:55 Working with your life partner and how to make that dynamic work 21:36 Using her savings to get FIX off the ground 23:50 Where did Sarah’s entrepreneurial spirit come from? 24:55 Meeting royalty 26:16 Made in Dubai 26:58 A special Ramadan announcement 27:51 Plans for expanding globally 28:58 Rapid fire In this episode, Muhammed Mekki sits down with #SarahHamouda, the founder of the viral FIX bar, a revolutionary chocolate that has taken the world by storm. What began as a simple pregnancy craving turned into the iconic Dubai chocolate, sparking a global phenomenon and inspiring countless imitators. Sarah shares her incredible journey, revealing the secrets behind her rise to fame, including how she leveraged the power of social media to create a viral sensation. Join Muhammed Mekki as he uncovers the strategies and mindset behind Sarah’s success in Dubai Chocolate, including her top tips for virality and how she built a lasting legacy in a very competitive world. --- #moneymoves is a deep dive into the minds of the most successful and influential entrepreneurs in frontier markets, shaping the conversation around money and innovation. Each week, entrepreneur and academic Muhammed Mekki brings you exclusive insights from the sharpest minds in business, tech and investing in high-potential markets. From crypto and AI to startups and global giants, Mekki and his guests deliver the ideas and tools you need to seize opportunities and grow your wealth. Subscribe to join the conversation that is shaping the future of emerging markets 👉 / @moniifybusiness --- Welcome to MONIIFY: the media brand for the next generation of ambitious dreamers, fearless thinkers, and unstoppable changemakers. Our purpose is simple: empowering you to gain knowledge, build wealth and achieve financial freedom on your terms. We’re not just about reporting the news. We’re about helping you make the most of new opportunities, to navigate markets, to build businesses and make smart career choices. We will help you take control of your financial future – no matter where you are. Join us for expert interviews, quick explainers, and masterclasses on the topics shaping the future of money and markets. Subscribe to start building the life you want! 👉 / @moniifybusiness What is MONIIFY? Your go-to space for business, tech, and finance updates in emerging markets. Stories, insights and everything you need to know about crypto, AI, DeFi, and more, delivered right to where you're already scrolling. https://moniify.com --- Discover More From MONIIFY Dive Deep With Money Moves Interviews 👉 • Dive Deep With Money Moves Interviews MONIIFY Daily: Your daily dose of the latest in tech & crypto👉 • MONIIFY Daily: Your daily dose of the... Every Page From MONIIFY Playbook👉 • Every Page From MONIIFY Playbook Gulfonomics: The Region's Next Chapter👉 • Gulfonomics: The Region's Next Chapter --- Follow us on other social platforms: Linkedin: / moniifybusiness Instagram: / moniifybusiness TikTok: / moniifybusiness X: https://www.x.com/MoniifyBusiness Facebook: / moniifybusiness Moniify Website: https://www.moniify.com
