SEO Office Hours 25th April 2025 ft. Robb Young, Emina Demiri, Michael Chidzey, Jo Turnbull
Robb Young and Emina Demiri joined Michael Chidzey and Jo Juliana Turnbull on Friday 25th April 2025 for SEO Office Hours. 00:00 Intro 06:38 How do you come up with big ideas for link building campaigns like breaking world records, and how do you predict their success? 24:06 Is it considered manipulation if you add keywords into the text of links from one page of your site to another to help that second page rank? 25:10 Will creating new pages for terms the homepage lost rankings for, linked from the homepage, be enough for those fresh pages to rank, despite lacking initial domain authority? 33:16 What are the SEO and trust signal implications for businesses if Google redirects country-level domains like .co.uk to google.com, and should businesses consider moving international domains to .com as a result? 34:04 How do you strike the right balance between copy that converts and copy that ranks? 43:13 What security measures do you follow when building websites? 45:52 What are you most excited about in terms of SEO? If you don’t know Robb… Robb Young is a digital entrepreneur and the Managing Director of Experience Gifts (https://experiencegifts.com/) and Experience Days (https://www.experiencedays.co.uk/), with a strong track record of growing businesses in both domestic and international markets. Unlike most managing directors, Robb’s expertise also covers websites, SEO, branding, and PR. With a background in delivering memorable experiences, Robb is always asking, “What’s next?” He’s driven more supercars than most of us have seen, completed three 100k walks, and even trekked off-road from London to Brighton. Robb was a regular attendee of John Mueller’s Live SEO Webmaster Hangouts and continues to support our SEO Office Hours as an engaged audience member. We were excited to have him join the panel this time around. If you don't know Emina... Emina Demiri is the Head of Digital Marketing at @VixenDigital (https://www.vixendigital.com/), a PPC, SEO, email marketing, and social media agency based in Brighton. At Vixen Digital, she leads a dynamic multi-channel agency team and collaborates closely with clients ranging from small businesses to large enterprises. Emina also co-hosts the show SEOs Getting Coffee ( • SEOs Getting Coffee ) with Sean Carroll, engaging in fascinating conversations about SEO with incredible guests from across the digital marketing landscape. Emina has been featured on Search With Candour, Moz, and Women In Tech SEO. Outside of work, she is a proud mum, an avid reader of fantasy and sci-fi novels, and enjoys staying fit, and fishing. Head over to https://www.goodsignals.com/seo-offic... to get the invites for SEO Office Hours added to your calendar. You can also submit questions and watch previous episodes.