Making SENSE of e-commerce acronyms: CTR, CVR, LTV, AOV

Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful! --- Today I'm responding to someone on Reddit asking for help to understand the e-commerce jargon and acronyms! Here are a few metrics definitions: CTR (Click-Through Rate): clicks / impressions CVR (ConVersion Rate): conversions / clicks LTV (LifeTime Value): monthly revenue per customer / customer lifetime duration AOV (Average Order Value): Total Revenue / Number of Orders The video gives more details about each of these metrics, and why they matter. The video also gives a few tips to improve your results and your success! --- If you'd like me to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, feel free to book a call using the link below: BOOK A CONSULTING & FREE AUDIT WITH AD360: https://www.ad360.media/landings/get-... --- Here are several videos that are related to today's topic: (feel free to continue the discussion on our new EcommerceSuccess Reddit community): Choice Overload is HURTING your Conversion Rate - why the Homepage isn't a good landing page    • Choice Overload is HURTING your Conversion...   Convert more by assuming your customer knows nothing - the 5 levels of awareness by Eugene Schwartz    • Convert MORE by assuming your customer kno...   Why lowering prices is probably not the right solution for art-related products    • ONLY 1% Margin and STILL NO Sales...   3 Marketing techniques to increase your revenue (price ladder, price anchoring, comprise effect)    • 3 Marketing TECHNIQUES to INCREASE revenue   Why we're providing Free Audits (what's Ad360 strategy? and why it's in our interest to provide you with FREE advice and consulting):   / video_how_to_get_a_free_audit_for_your_sho...   --- This video is brought to you by Ad360. Ad360 is building the next-generation platform to help e-commerce businesses of all sizes be more productive, grow efficiently and easily with minimal technical knowledge and no middlemen. JOIN OUR COMMUNITY ON REDDIT:   / ecommercesuccess   EcommerceSuccess is the community where ecommerce business owners share advice, tips, and best practices to help each other succeed. FOLLOW US AND ENGAGE WITH US ON OUR SOCIAL MEDIA: Twitter:   / ad360media   LinkedIn:   / ad360media   Facebook:   / ad360media   Instagram:   / ad360.media   GET RESOURCES AND INFORMATION IN OUR BLOG AND WEBSITE: Website: https://www.ad360.media/ Blog: https://www.ad360.media/blog The ultimate guide to Retargeting: https://www.ad360.media/blog/why-is-r... Why Retargeting is a MUST and how it can get you up to 1,300% Return on Investment (ROI):    • What is Retargeting and why you MUST use it   --- Ad360's mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business. BOOK A DEMO OF AD360 APP FOR SHOPIFY: https://www.ad360.media/landings/get-... LINK TO AD360 APP IN THE SHOPIFY APP STORE: https://apps.shopify.com/ad360-app?ut... --- If you liked the video, please help us make it more visible by liking, subscribing, and commenting below. Feel free to share the video with anyone it may be useful!